The fascinating power of applying Artificial Intelligence transcends the collective ovation. 36% of Spanish companies have adopted AI technologies in 2024, which represents a growth of 29 points compared to 2022, according to the study ‘Unlocking the potential of AI in Europe in the Digital Decade’, developed by Strand Partners.
According to this adoption rate, the new knowledge industry will contribute an additional 55 billion euros to gross added value by 2030 and could bring 282 billion euros to the Spanish economy by that date. A figure equivalent to 30% of the turnover of the industrial sector in our country.
Achieving this potential requires addressing three critical issues: creating an environment conducive to innovation, addressing the digital skills gap and ensuring access to the latest technologies. The reality is that the uptake of AI tools is prevalent among large companies (46% of cases), which does not prevent the global vision from being unanimous: six out of ten (61% exactly) believe that AI will transform their respective sectors in the next five years, a figure similar to the European average (63%).
5 reasons to apply Artificial Intelligence
How can you successfully integrate Artificial Intelligence into your company’s strategy? How can you establish this technology in your processes? And, above all, how can you really exploit its full potential? Here are 5 reasons why you will inevitably end up implementing AI in your company:
- Innovation and creativity. Generative AI is capable of generating new ideas and creative solutions that can help companies innovate their products or services.
- Efficiency and time savings. With this new generation of AI, we can automate creative processes that would normally take a lot of time and resources, allowing companies to save time and be more efficient.
- Personalization. Allows you to create personalized content for each user, which can improve the customer experience and increase brand loyalty.
- Quality improvement. It can help companies improve the quality of their products or services by generating more accurate and detailed solutions.
- Competitiveness. Companies that use Generative AI can have a competitive advantage over those that do not, as it allows them to offer more innovative, efficient and personalized solutions to their customers.
